Does a newspaper’s web site actually add value when buying or selling? Like all horses in your stable it depends upon it’s capacity to plow new ground, to grow revenues and operating margins. Is your cyberspace product configured to contribute […]
Category: News by Dave Gauger
Who Owns ‘Your’ Advertising Files?
Posted on Posted in News by Dave Gauger
Do you really own and control of your newspaper’s advertising files? Without a written policy you could lose control. Further, who “owns” the balance of the sales commission when your rep’s employment terminates, for whatever reason, with six months remaining on […]