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Category: News by Dave Gauger

Your Web Site: Does it Add Value?

Posted on August 22, 2017August 24, 2017 by Dave Gauger Posted in News by Dave Gauger

Does a newspaper’s web site actually add value when buying or selling? Like all horses in your stable it depends upon it’s capacity to plow new ground, to grow revenues and operating margins. Is your cyberspace product configured to contribute […]

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Who Owns ‘Your’ Advertising Files?

Posted on August 22, 2017August 24, 2017 by Dave Gauger Posted in News by Dave Gauger

Do you really own and control of your newspaper’s advertising files? Without a written policy you could lose control. Further, who “owns” the balance of the sales commission when your rep’s employment terminates, for whatever reason, with six months remaining on […]

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